All for Joomla All for Webmasters

olfi-mockup-12-2-16 (1)

Let’s Talk About Olfi – Our New 4K HDR Action Camera

Some of you may or may not already know about our new action camera brand, Olfi. We’re really excited to show you, but firstly let’s get something straight, the HEDCAM is here to stay and will not be replaced by Olfi. Both camera’s have their benefits and you’ll find out more about Olfi’s specs below.

We have always wanted to offer a awesome, tiny, lightweight action camera solution, but the truth is, that the technology is simply not yet small enough to pack in to the HEDCAM’s body without compromising on things like battery life. We’re not wanting to make it any bigger! That’s exactly why Olfi was born.

So what exactly is Olfi? Well, in a nutshell Olfi is our new 4K, HDR action camera. Priced at just £149.99, Olfi features 4K video at a cinematic 24fps along with traditional 1080p HD at a silky smooth 60fps frame rate. Olfi’s Sony Exmor-R sensor is gyro stabilised to reduce shake and lead to crystal clear videos and stills. Olfi even gives you the option to shoot in high dynamic range to reduce those dark shadows and darken over exposed hi-lights. All of this paired with a high capacity 1600mAh battery makes Olfi your perfect lifestyle accessory.

Let’s discuss some of Olfi’s features:

Ultra High Definition

Olfi is capable of shooting Ultra High Definition 4K video at 24fps! That’s the internationally recognised frame rate for film, and at 4 times the resolution of traditional 1080p HD, 4K is a huge step up. Olfi also allows you to get creative with different resolutions and frame rates. Try switching to 1080p at 60fps or 720 at 120fps for silky smooth slow motion. There’s also an option to shoot at 1080p at 30fps to keep things simple and save on your storage.

Gyro Stabilisation

One of Olfi’s killer traits is it’s gyro stabilised sensor. Working similarly to a gimbal, the gyro keeps your shots steady in even the roughest environments. Turn this feature on in Olfi camera’s settings for smooth, ultra high definition video.

Powerful Battery

Olfi runs on a powerful 1600mAh battery. This huge capacity battery leads to 4K recording times that out perform many other action cameras available today. Your Olfi will record for up to 2 hours in 1080p at 60fps and 1 hour 20 minutes in 4K. If that’s not enough, simply pop Olfi’s battery out and replace it with a fully charged one.

High Dynamic Range

Another of Olfi’s big features is High Dynamic Range video or HDR for short. With this setting enabled, Olfi can retain more detail in the brightest and darkest areas of the image, allowing you to push your creativity to the next level. This setting is perfect for professional users looking to colour grade their edits or beginners pushing their filmmaking boundaries.


Olfi wouldn’t be an action camera without the ability to get wet! That’s why your Olfi comes equipped with a rugged, waterproof case capable of reaching depths of up to 30 metres. Perfect for demanding action sports, diving, snorkelling and much more!

Olfi Official App

Olfi features a free, dedicated IOS and Android app. Simply turn on your Olfi’s Wi-Fi and follow the steps to connect to your smartphone. Once you’re in the app, you’ll be able to control your action camera remotely, change settings and review and share your favourite videos and stills to all of your social media accounts. Don’t forget to tag @Olficamera in your uploads or use #OlfiCamera and we’ll share our favourites!

Find out more about Olfi or pre-order Here

Leave a Reply

Your email address will not be published. Required fields are marked *